Born out of love for fabrics, colors, prints and intricate crafts of India, GajaGaaminee is a homegrown brand started by Divya Rao in 2019. At GajaGaaminee, womanhood is celebrated and lived every single moment and every single day. Every single woman out there is a GajaGaaminee. We weave the colors, philosophies, traditions, and culture of India. We believe that the people, skill, and story behind each product are just as beautiful as the product itself and the process of creation is as important as the finished product. We explore traditional creativity with modern functionality and aesthetics.
WHAT’S INDIA’S MODERN DESIGN LANGUAGE?
In a world that often overlooks the magic of simple living, Gajagaaminee remains open to simple, modern and functional designs; life’s happy accidents and those unexpected pops of whimsy that infuse a little wonder into every day. We’re not just a brand. We’re creating a modern Indian way of living, dressing, and looking at the world.
IN A GAJAGAAMINEE STATE OF MIND
Gajagaaminee is coming out of love for Indian art and craft, our love for simple and effective design and our love for functionality and modernity in Indian garments. We have created this brand for the new age woman on the go. Her needs, her issues with Indian style are very different from what our mothers or our aunts had.
OUR DESIGN PHILOSOPHY
Our aim has always been to create a brand that champions easy, effortless style; clothing that can be worn for years. Fabrics matter, as do fit and form. Simplicity, versatility, and the ability to layer (and no big logos!) are the cornerstones of our collections. We love details…little bits of whimsy to make our guests smile and to elevate the everyday. Look under the collars and the cuffs, at the thread in buttons. It’s the little things that make the ordinary extraordinary.